Every commercial business’ number one objective is that of generating profitable revenue. Whilst most can generate revenue, the “profitable” element is often where the issues lie. Businesses continue to operate with the general wisdom that “something is better than nothing”,or “little by little we get to lots”. Right? Recognize Yourself?

Problem is that after a while, unless the business model supports low value / high volume sales, the “profits” never come.

Once the situation becomes hard to control, clients come to us with questions on how to improve the turnover [getting more revenue is usually a way out] and the answer nearly always boils down to a simple point: Focus! Focus on Better Clients, Focus on Bigger Clients, Focus on Nearer Clients…. Just FOCUS!

The B2BSalesTool proprietary wallets spend parameters and its geocoding mechanism is designed to enable users to do exactly that! To pinpoint better/bigger/nearer clients to the users own location thereby reducing the cost per client or/and getting more for the same structured costing.

Here is an example of how we recommend you should use it:

-Look at the customer set you have today [say businesses of about 2to3m year turnover or use employee size]
-Define the main product line you sell [look at your revenue to identify your core skills]
-In the Tool, select the wallet parameters to match that
-Define the minimum business size [employees/turnover] to midpoint of your customers [our example is 2.5m]
-Set the maximum to an increase of about 15/20% to where you are today [say 3.5m]
-Click search and target all the new prospects you see.

Everything being equal, your sales return [and profits] should increase in line with the business sizes you are winning.